Joyful Ice Cream & Frozen Treats is a Denver-based ice cream company founded by Sydney Hodgson Sturm that uses real, high-quality ingredients to elevate classic flavors. Originally from Oregon, Sydney moved to Colorado for college and earned both her undergraduate and MBA degrees from the University of Denver before launching Joyful. The company operates an ice cream cart at events and farmers markets, offering scoops, ice cream bon bons, and pops.